Last week (on Thursday, August 13th) I was invited to see the new collection for Fall-Winter 2015-2016 season by LOFT and to browse through the new styles, prints and colors that are going to be available in LOFT stores across Toronto soon. The event took place at Edelman PR, the public relations company that represents the LOFT brand in Toronto, at their offices from 150 Bloor Street West in Toronto. I made it to the presentation during my lunch hour from work (which tends to be the way how I attend many of the fashion events that I am getting invited to lately) and I had the opportunity to see the new collection -- apparel, denim, outerwear, accessories, scarves, jewelry.
The new LOFT collection is casual and laid back, but also comfortable and practical. It's appropriate for work that permits a casual attire, and also for weekend goings out. The first thing that crosses your mind when you see this collection is "comfy". The predominant colors for the new LOFT collection are rich earthy tones, but also color blocking. Many of the pieces are designed to be worn in the intermediate season between hot scorching summer and chilly autumn, when the degrees outside are not so high anymore, but it's not actually cold yet either. My favorites in this collection are the big comfy cardigans that can also be worn as a light jacked, when the early fall's warmish weather doesn't demand an actual jacket yet.
One of the malls in Toronto where LOFT is available is Toronto Eaton Centre downtown the city.
And this is how the new collection for Fall-Winter 2015-2016 from LOFT looks like.