A New Hotspot Downtown Toronto – Mila’s Fine Footwear on Front Street

Mila’s Fine Footwear is a family owned shoe retailer established in 1932. Recently they announced an exclusive meet-and-greet and trunk show at their new downtown Toronto location (77 Front St. E., Toronto, ON) situated in the middle of the city’s picturesque St. Lawrence neighbourhood.

The shoe boutique would celebrate the launch of their brand new location with a preview on July 20th, with shoe brand representatives on site, ahead of their official grand opening later this summer. Fashion media from Toronto were invited to this event, and they would meet the family and staff behind Mila’s Fine Footwear, as well as brand ambassadors from some of the major shoe brands they carry in-house such as Birkenstock, Finn Comfort, Josef Seibel, Cloud and Gerry Weber, Fly London, Pikolinos and Ara. Ambassadors would be giving guests an exclusive sneak peek at some of the Fall-Spring 2016-2017 styles and trends to expect at Mila’s Fine Footwear in the upcoming seasons. 

“We’re very excited to bring Mila’s Fine Footwear to the vibrant and fashion-forward people of Toronto,” says owner, Vishal Hussain. “We look forward to giving shoppers what they crave most – an intimate, engaging, one-on-one customer service experience catered to their personal footwear needs.”

Bringing their small town charm to the big city, Mila’s Fine Footwear is looking to win the hearts of Torontonians with the legacy that has garnered them over 80 years of success in the footwear industry. Since starting back in 1932, they’ve been best known for their exceptional one-on-one client service by providing a unique shopping experience that’s rarely found in larger chain stores today. The team at Mila’s Fine Footwear believe in empowering their clients with proper shoe size education and product history to ensure that each customer walks away with a pair of shoes that is right for their individual needs, lifestyle and personal taste. They believe in providing clients with shoes that have superior quality and comfort without compromising style, and in order to do so they proudly sell and partner with some of the highest quality brands across North America and Europe. 

“Our inventory is reflective of what we want to achieve in Toronto, which is educating our consumers that you can still lead busy lives with impeccable style,” says Hussain. “Europeans have been able to master style and comfort in an extraordinary way, which is why we stock some of the best European brands in footwear.”

Mila’s Fine Footwear is an independently owned family business that’s been passed along for four generations. From their humble start in Aden, Yemen, the family decided to take their business to Canada in 1967, starting out fresh in the small town of Strathroy, Ontario, in 1989. After 27 years of establishing themselves as a true success and staple in their community, Mila’s Fine Footwear was overdue for an exciting, new challenge. With an incredible offer to move their store in the heart of downtown Toronto, it was an opportunity the family couldn’t pass up. Now hot on the heels in their new store on Front Street, Mila’s Fine Footwear is eager to share their love of comfortable, sophisticated footwear with Toronto. Their legacy dates back to 1932, at a time when the family took pride in offering superior customer service and satisfaction. This stands true today as they proudly open Mila’s Fine Footwear in the heart of Toronto, at 77 Front Street East (MilasonFront.com).

I was invited to the meet and greet and trunk show event on July 20th, so earlier this week I went downtown to see the new Mila’s Fine Footwear store on Front Street and to meet the team who run the business. It was a perfect way to spend a hot summer afternoon, and I really enjoyed being present at this event and meet the team from the store. Sure thing, it will become one of my new favorite shopping hotspots when I want a new pair of quality shoes.

#MilasonFront

Guests were gifted with a pair of fine shoes, and this is my gift from Mila's Fine Footwear.

I was wearing a royal blue Ralph Lauren bodycon dress on that day which got me a few compliments at the event, and when I was asked to choose a pair of shoes that I would like to receive as a gift from the store, for the new opening celebration, I was suggested to go for these colored beauties, because they spoke to me. I listened to the advise and chose them out of all available shoes in the store. Besides being so cheerful, perfect to complete a summer outfit, they are also very comfortable. I wore them that very day; the staff in the store encouraged me to walk out of the store wearing them, when I leave the event, I did just that. I put my old shoes in a box, and I wore my new shoes for the remainder of the day. The name of the brand is Florentine, and they are made in Spain. And here's me, with my new shoes, later that day.

Photo credit: Victoria West